It’s been a while, damn! And consistency hasn’t been my greatest asset lately. I’ve now got a throbbing headache after my (not so much fun) weekend trip to the Coast to cover the landing of the Eassy Cable. It wasn’t as great, and as organized as the SEACOM cable. which I blogged about here. Different strategies work for different people, but after Seacom, lets just say easy was quite the landing, Phogisio says "EASSY wasnt so easy!" Unlike Seacoms' social media savvy launch ( They had a blog, a welldone website, had Live streaming TV from 3 landing sites, and a tweeter team ( only KTN’s Larry Madowo & I were live tweeting the EASSY event for fun) that was the exciting part. It was a well attended event though; Sec General of the ITU Hamadoun Touré, Kenya’s Minister for Info; Hon Samuel Phoghisio, CCK Director General, MTN was well represented; so were other stakeholders within the consortium. The biggest shareholder WIOCC handled the launch. It wasn’t the most ...
Chronicles of a former Business Journalist | Believer of the African Dream | Mother | Lover of Life| Poet