STORIES FROM MY HEART

By 2040, Africa will experience faster economic growth than any other region and is expected to have the biggest labour force in the world CAPE-TOWN, South-Africa, August 14, 2014/ -- CEOs around the world are increasingly recognising the untapped potential of sub-Saharan Africa. This is driven by Africa’s unparalleled demographic edge or demographic dividend. By 2040, Africa is expected to have the biggest labour force in the world and experiencing faster economic growth than any other region, according to a report issued by PwC http://www.pwc.com The projections are contained in the latest PwC ‘Global Economy Watch’, which puts the spotlight on the largest cities in sub-Saharan Africa. Most major corporations are already active in at least one of the four largest cities in sub-Saharan Africa – Lagos, Kinshasa, Nairobi and Johannesburg. But PwC economists believe it’s the ‘Next 10’ biggest cities in sub-Saharan Africa that should also be e...

At the helm of this business is Managing Director Charles Brewer, who has been with DHL for more than 30 years, has worked in all regions of the world and found himself in Africa for the first time three years ago. “Like many who haven’t actually been to Africa, the perceptions I had were found to be very different in reality,” Brewer says. “Simplistically, Africa is the last frontier. It is the most beautiful, dynamic and exciting region I have had the pleasure to live and work in, and despite the very obvious challenges and occasional risk, I love being part of this exciting journey.” His role, as MD, is to “motivate and excite my employees to deliver unbelievable and unparalleled service levels and to help our customers grow and be successful” and it is clear that customer centricity is at the very core of Brewer’s DNA. So what does it take to oversee this many people and territories? “We worry a great deal less about formal qualifications and focus far more on emotiona...