Skip to main content

What a good spa and a pink phone have in common




Just got back from the Illuvial Pink Nokia Launch, sitting infront of my TV wondering if I should be catching up on my beauty sleep after a day of stock market reviews and quite an interesting chat with Seni Adetu, Group Manging Director of East Africa Breweries, which comes on this weekend on East Africa Business Report.

Anyway. 18:00 hrs, and a bit glammed up later I found my way to 101 Manyani East, the Aromatics spa. I've got good memeories of a hot stone massage there, and was looking forward to being at the spa again. There's something about a relaxing place that keeps you wanting to go back, even though hot stones were not to feature this time around.

The illuvial Pink, is where Nairobi's Socialites, Media Beauties, and (some)Celebrities were tonight. A cosmopolitan cocktail served as the welcome drink and the very feminine ambience in Fushia's and black got the mood going. Homeboys were on the decks and Ms Kui Kalinga Ndavi (who I dont like very much after she adorns 'the most amazing Tanzanite ring I was really eyeing a couple of months back) excuse the deviation!!

So, the Illuvial Pink were unveiled by a very elegant Dorothy Ooko,as the likes of Pinky Ghelani, Misiko Andere, Laura Walubengo, Christabel Odada of Samantha Bridal and Mina Sally of Forever 18 and your's truly talked phones.

We had an interesting discussion with Christabel & Mina about how marketing dynamics have changed from talking to the masses, to bringing your target market right where you are, and speaking to them, in the chic, pink, light language that they would like to be spoken to; and how products today will have to develop with the tastes of the consumer. We no longer operate in a one size fits all market, and whether it's the Nokia 6303 with a really great ad, or the 5530 Xpress Music or the Nokia 6700 classic, It's got to appeal to the buyer in the most personal way possible.

The Illuvial trio hits the markets next week, and it will be interesting to see how the ladies take that up..

Alrighty! Bedtime now!

Let's catch up when you have watched East Africa Business Report this weekend..or if I have another eventful weekend! (I plan to:-)

Comments

Popular posts from this blog

An Open Letter to Prof Makau Mutua, keep your predictions to yourself.

Dear Prof. Makau Mutua, “I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobody's around - nobody big, I mean - except me. And I'm standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over the cliff - I mean if they're running and they don't look where they're going I have to come out from somewhere and catch them. That's all I do all day. I'd just be the catcher in the rye and all. I know it's crazy, but that's the only thing I'd really like to be.” ― J.D. Salinger, The Catcher in the Rye Prof, you and J.D Salinger clearly share no beliefs. And maybe you shouldn’t. But I feel that you would be the man with an evil laugh pushing the thousands of little children off the cliff. Let me explain. Your tweet on the 23rd of Dec 2012,in Buffalo, New York "@makaumutua I predict a military coup in Kenya after t

SCANNING SCANGROUP

Scan group just annouced its full year results for year ending 2008 with Profit after tax up 24%. I got to speak with the man himself Bharat Thakrar (now second biggest shareholder (20%) after getting into bed with WPP Group (27% in october). The interview airs on CNBC Africa tomorrow. it's important to first note that the advertising Industry in Kenya grew by 21% in 2008. with the Company's current market share in East Africa at 46% the growth in the overal industry reflected well in their bottom line. WPP Group is definately a great lay for Scangroup.The two smart Joint ventures into discplines that Scangroup has not been doing exeptionaly well in, especially PR, which contributed only 3% to the entire outfit. But This is set to change through their latest joint Venture with Hill and Knowlton, which is among the worlds top PR companies, and also part of the WPP group.Ownership, 51 percent Scangroup and 49 percent by a WPP subsidiary. Exit Scanad PR, Enter Hill& Knowlton E

THE RICH AND THE REST: The Kenyan Story.

Aiming high! A recent title of the Economist publication read “The Rich and the Rest’. Before we get prejudicial as most of us do, I do not buy the economist on a weekly basis, sometimes almost never, I’d love to, but it’s an expensive habit to maintain. My former boss got me hooked though and once in a while, I will attempt to steal a copy, or go online to their website which has also now been squeezed to subscribers who can access it once they’ve paid for the 'Premium articles'. But this time, I painfully bought a copy, only because of its title; 'The Rich and the Rest. The special report on this edition focused on what they referred to as ‘The few’ then stratified into other sections such as 'More Millionaires than Australians’. The world’s water coolers – where the influential people meet and talk, ‘The Global campus- The best universities now have worldwide reach.' As I buried my head in the pages, Kenya’s rich (elite) made little flashes in my mind,