Tuesday, November 9, 2010

Niko na Safaricom




Safaricom just launched this new ad, which i think is absolutely amazing.

But that's not why I pasted this video in my blog.

Just a day after the ad aired on TV, the online platform is filled with comments of how Safaricom "copy pasted" a Quantas Air ad which carries the same concept.

Just wondering, do we have to be so pessimistic? I would say that's the same reason why we keep putting everything Kenyan waaay below standards, and if it's too good, we could'nt have done it, we must have copied.

We can be such whiners! Nktest.

15 comments:

  1. I do not think Kenyans are whiners or even pessimistic more like critical and have high expectations. I agree it is an amazing ad however safcom luck creativity even if they did not copy the ad they should have gone with something more authentic. i am sure KENYANS will celebrate when something is AUTHENTIC e.g Mpesa :)

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  2. Totally agree! It's an amazing Ad, period! Let's give credit where it's due and move on...

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  3. Shalom, about Kenyans having high expectations and critical, i agree with you.

    But we are so stuck in the culture of finding the bad, that we do not celebrate the good. Look at Kenya Airways, and what we say about it, how many times will you find Kenyans actually looking for the stuff that Kenya Airways gets right? like staying alive for instance; when African Airlines collapse one after the other? Remaining profitable and paying dividends, or just being our flag carrier?

    we are whiners and I won't run away from it, I'm just saying, that once in a while, lets take time to smell the roses.

    Shalom, thanks, lets agree that it is an amazing ad, and move on.

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  4. Like Shalom said,its true that Kenyan's appreciate originality , however in psychology, its a normal way of life for human beings to critique anything or any product associated with a an entity deemed successful in one way or the other, Look at criticisim that has faced ventures like facebook, google, coca-cola .... safaricom etc etc.

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  5. I like what Peter said about psychology and being successful... in regard to KQ people will start appreciating them if they were interested in their domestic customers. from experience i have complained a couple of times of their domestic service but it didn't stop me from celebrating them taking up the sponsorship of the rugby 7s side.
    In my opinion companies need to remember that young Kenyans are information/internet crazy and nothing passes them...generation Y is a tormentor to advertisers in Kenya, they need to keep their ideas fresh...that is all we are asking for!

    INDEED ITS AN AMAZING AD.

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  6. Given, this is an amazing ad. The creativity that went into creating it was top notch period. As Kenyans we need to move away from the culture of always looking at the glass as half empty instead for once choose to look at the glass as half full. Give credit where credit is due, might have been copy pasted but conceptualization still stands out.

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  7. That Safaricom ad iko juu tu sana. I find it hard to believe it was shot in Kenya. I heard Safaricom spent 100 million shillings on it. Surely Safaricom leads the pack

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  8. THE AD IS EXCELLENT AND THOSE WHINING SHOULD SHUT UP.I WISH THEY HAD A SHOT OF NAIROBI SOMEWHERE IN THE AD.GOOD JOB

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  9. I believe the Safaricom Ad is amazing and praise should be given where it is due. Someone once said, "It's the 21st century, there are no new ideas only recycabled ones." Kenyans should drop this overly-critique attitude.

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  10. Just musically speaking this ad is just beautiful ...I found myself singing "niko na safaricom" despite the fact that I am with "celtel/zain/airtel" ever since I had a cellphone
    ... have to say Safaricom choir rocks and Safcom marketing must be absolutely the best corporate marketers we have in the profession - I think Brand Kenya and KTB should think about poaching guys and ideas from them

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  11. I am with you all the way. It seems like the season for great ads in Kenya! KPLC has also done a superb job, Mumias Sugar has an interesting local concept, but Rudisha and kiwi need some help!

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  12. The best customers are those that criticize. Those are the words of none other than Bill Gates. I think the ad is great, but if there are people who are unhappy with the ad, let them say so without calling them whiners. Its a public company for God's sake, we shouldn't mollycoddle it simple because its a Kenyan company.

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  13. Ati twas the same director????????????

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  14. This is a great post about the Safaricom AD. This AD beats the KTB AD 'Magical Kenya' hands down. Being a Destination Marketing Professional, i see a very high ROI for not only for Safcom but Kenya. This AD identifies our uniqueness in less than 30seconds. It is creates an immediate desire for people to visit Kenya and spend their dime on our soil.
    I wonder what KTB and Brand Kenya does with a very huge budget.Copy and Paste is ok as long as it serves the need and FYI MPESA is not our idea, the Filipinos had before us after buying it from Google(GPAY).
    Kenyans need to be educated on PR otherwise we are doing more damage to our international image if we do not support anything positive about our country.
    I have been following up on the World Bank report on Nairobi being a safe place and I was amazed the rate at which Kenyans were looking at the report as if it is a Standard 7 noise maker's list rather than certificate of clearance for FDIs in Kenya.Sad, if these are brains we have in Kenya! That report could yield FDIs in billions, but do most Kenyans understand?

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  15. that's true kenyans with their lazy opinions

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