I started listening to Radio! Yeah that’s big, I have never owned a radio, or an iPod, or any gadgets in that pool, but I’m driving a friend’s car and, unlike mine, which survives on original cd’s of my favorite musicians, his car can receive several radio channels. So I listen to Capital in the morning (Chris Foot) and in the evening (Maqbul and Cess), and occasionally, the weekend football show on Kiss and Classic. So, I have also been subjected to advertising. Subjected, because I feel like creative people have picked the lazy path and are dishing ( with great colorful presentations ) I think, thoughtless advertising that is nothing close to what I believe the basics of advertising are. I’m not a creative. I am not in advertising. But I know a bad advert when I see or hear one. I once worked as a client service assistant at Express Advertising, but even that does not make me an expert. Take the Toss advert for instance, a girl who sounds pretty excited talking about how th...
Chronicles of a former Business Journalist | Believer of the African Dream | Mother | Lover of Life| Poet